Sony Ericsson kicks up a city-wide scavenger hunt

Branded soccer balls hidden throughout Toronto have World Cup tourney fans scavenging for access to training events with Canadian all-star Jason de Vos and C510 mobile phones.

Sony Ericsson is kicking up its cleats this week with a Toronto-wide scavenger hunt to promote the 2010 FIFA World Cup soccer tournament.

Thirty-two FIFA and Sony Ericsson logo-branded soccer balls – representing the 32 nation spots for which the 200 teams are competing – are hidden in various soccer-themed locations throughout the city this week, from pubs to soccer hot spots, as well as in places where Sony Ericsson affiliates and World Cup supporters are found.

Fans need to follow the hunt on Twitter if they want clues to where the soccer balls are hidden and have until Oct. 3 to find them.  Those who do get access to a soccer training event with Canadian all-star Jason de Vos, a veteran in the English Premier League and the Team Canada captain from 1999 to 2004 who led the team to its only international championship. Winning scavengers also receive a Sony Ericsson C510 handset at the training event and a chance to win additional prizes.