Playhouse expands in Manitoba

The preschool channel has been picked up by MTS, adding 86,000 subscribers.

Playhouse Disney is growing in the prairies, where on Wednesday it launched on MTS, adding 86,000 of the telecom company’s TV subscribers.

The commercial-free channel, aimed at kids aged two to seven, is now available through MTS Classic TV and MTS Ultimate TV – which serve areas including Portage La Prairie, Brandon, and Winnipeg.

The addition gives Playhouse a total reach of 1.2 million viewers.

The channel ‘will be well received by customers looking for more programming choices for young children,’ predicted Stan Kurtas, VP marketing at MTS Allstream, a subsidiary of Manitoba Telecom Services, in a release.

Playhouse’s lineup include Mickey Mouse Clubhouse, The Secret World of Benjamin Bear and Franny’s Feet. It is also available on carriers including Cogeco Cable, Mountain Cablevision, Sasktel and Bell ExpressVu.

From Playback Daily