Chrysler revs up radio buy: Media Monitors radio rankings Oct. 26 to Nov. 1, 2009
The car co drove straight to the top of the Toronto rankings, while perennial #1 Alarm Force stays on top in Montreal.
It was another week of new entries in the Toronto top 10 radio advertising rankings for the last week of October. Chrysler-Jeep-Dodge zoomed up to #1 after not appearing on last week’s list at all, and last week’s #1 Pizza Pizza slipped down to #2. Sears, however, leaped back up into the top three with an 11-point rise from #14 to #3. Newcomers to the Toronto rankings this week include Belair Direct at #5 and SportChek at #6.
In Montreal, big radio spender Alarm Force maintained its #1 spot once again, a position it’s been shaken from only a few times this year. The Brick stayed on in its #2 position, while Dodge snuck into the top three from its #7 position last week. The only newcomer to the Montreal radio rankings this week is municipal political party Union Montreal.
To find out which other marketers boosted their radio buys in Toronto, by category and by brand, see:
To find out which other marketers boosted their radio buys in Montreal, by category and by brand, see: