Astral fetes TO’s 2015 win
The Toronto-based OOH company shows its civic pride by installing 100 transit shelter poster ads celebrating Toronto's selection as the host city of the 2015 Pan Am Games.
Toronto-based Astral Media Outdoor is celebrating the city’s win of the 2015 Pam Am Games this week with a transit shelter OOH campaign congratulating the city on its win.
The ads will be located on 100 transit shelters city-wide, reaching approximately 2.7 million people who will see the ads an average of 4.5 times over the course of a week, Luc Beaulieu, VP street furniture, Astral Media Outdoor, told MiC. The posters feature the logo of the Games, as well the phrase ‘Congratulations Toronto! Home of the 2015 Pan Am Games!’
Astral Media Outdoor is contracted to provide 26,000 pieces of street furniture to the City of Toronto over a 20-year period as part of the city’s Clean and Beautiful City initiative. The ‘Congratulations’ campaign was simply something Astral wanted to do to support one of its main partners, said Beaulieu.
‘As a partner of the city – in regards to the 20-year agreement – we wanted to congratulate them for winning the bid for this major international event,’ he said. ‘Astral Media as a whole will support the Games where we can.’
The posters will remain up until Nov. 15 where space permits.