Corus gives sassy new look

The site makeover includes more opportunities for advertisers, including contextual embedded video, increased big-box inventory and editorial integration.

Corus Entertainment has given the website for its flagship women’s property W Network a makeover worthy of one of its reality shows.

Designed by Toronto agency Dashboard, the site’s layout is now arranged around the six pillars of W’s programming: beauty and style, relationships, shopping, home and garden, money and food and health. Each section features exclusive material, including an ‘Ask a W Expert’ area featuring the hosts of some of W’s most popular shows.

Users have the ability to customize by ranking the six categories by order of preference. A video player also provides access to exclusive online content, including tips, tricks and behind-the-scenes footage from W Network shows.

‘The depth of our online offering has vastly increased over the last few years, as the inventory of our original productions has grown,’ Shelley Findlay, VP marketing, women’s specialty television, Corus Entertainment, told MiC. ‘We wanted to ensure we were providing a 2.0 experience for our users.’

Findlay said the redesign will provide advertisers with more ‘innovative opportunities’ to connect with the site’s users. Advertising enhancements include contextual embedded video – all with auto-roll and pre-roll ads – throughout the site, increased ‘above-the-fold’ big box inventory and road-blocking of ad units in any section, for any show or particular W expert.

The site also offers what Findlay describes as a ‘wide variety’ of integrated options, such as customized integration in recurring features like ‘Top of the Day.’ has also partnered with phone service provider Yak Communications on a promotion called the ‘Reward Yourself with $25,000 Contest,’ which offers a chance to win $25,000 in cash. The contest launched on Monday and will continue for four weeks.