Grey Canada wins Salvation Army biz

The Toronto-based agency wins the account - with a million-dollar media spend - after a competitive pitch process involving Canadian and US agencies.

Grey Canada of Toronto has announced it has been appointed the full-service advertising agency, including media, for social-service provider the Salvation Army.

‘Grey Canada will help guide the Salvation Army’s strategic direction to increase its relevance and meet its business objectives of helping the country’s most vulnerable populations,’ Ann Nurock, president and CEO, Grey Canada told MiC.

The win was the result of a competitive pitch process that involved US and Canadian agencies, a release announcing the win stated. The annual media spend for the Salvation Army is up to a million dollars, budget that Grey will be putting to use in the upcoming weeks when a new campaign is announced.