DDB and OMD win Tourism Kelowna

OMD will handle the $1 million annual media spend, while DDB will drive a digital-focused creative strategy for the regional tourism organization.

DDB Vancouver has won a competitive review to become Tourism Kelowna’s creative agency of record. OMD Vancouver was included in the bid, and will handle the media strategy for the regional tourism organization.

DDB partnered with OMD to win the five-year contract. The agency, which has several tourism clients, was selected for its expertise in the category, as well as for its creative vision and social media expertise, Nancy Cameron, CEO, Tourism Kelowna, told MiC.

The partnership commences immediately and will focus on digital strategies, Richard Sandor, SVP managing director, DDB Canada, Vancouver, told MiC.

‘The annual media spend is around $1 mlllion, and we will be working to make it all the more impactful and effective with significant activation in digital and social media,’ he said.

DDB also works with the Canadian Tourism Commission, New Brunswick’s Department of Tourism and Parks and the Vancouver Convention Centre.