Canada’s Worst Driver on a ratings roll
The Discovery Channel's reality series inches closer to the one-million viewer mark for season five, while TSN hurries-hard to 1.2 million viewers for its Tim Hortons-sponsored curling event.
There may be more Canada’s Worst Driver in store next year on Discovery Channel after a solid season five performance by the reality series — capped off by nearly one million viewers for its Monday finale.
The show – which has become the highest-rated series in Discovery’s history – averaged over 700,000 viewers this season in a competitive Monday 10 p.m. time slot, opposite perennial favourite CSI: Miami on CTV. (All numbers 2+).
Preliminary numbers show 938,000 viewers tuned in for the season ender in which Sudbury’s Angelina Marcantognini was bestowed the dubious title of Canada’s worst driver. The numbers will likely get a bump when final data becomes available over the next few weeks.
Season four’s finale drew 600,000 viewers, though that was before BBM’s Portable People Meters.
Over on TSN, the final of the Tim Hortons Roar of the Rings curling event nabbed 1.2 million viewers on Sunday for Kevin Martin’s Olympic-qualifying victory over Glenn Howard. It’s the highest curling audience ever recorded on TSN, according to the sportscaster.
Meanwhile, Saturday’s women’s final generated 832,000 viewers for the match featuring Cheryl Bernard and Shannon Kleibrink.
From Playback Daily