Sears still tops Toronto: Media Monitors radio rankings, Dec. 14 – 20, 2009
Sears Canada spends the most on Toronto radio buys, while Alarm Force can't be pried from its top Montreal peak.
‘Twas the week before Christmas and all throughout Toronto, Sears kept its dominant radio spot stature for the week of Dec. 14 to 20. Pizza Pizza’s slice of the radio pie remained at #2 behind Sears and in front of Shoppers Drug Mart, who leaped from #23 to #3 this week. Another gigantic jump: Honda, who drove up 114 positions to #4, while The Bay floated to fifth place overall. Amex and Future Shop also made impressive gains into the top ten.
Just a few hundred kilometres up the 401 in Montreal, Alarm Force, The Brick and Epson rolled in at #1, #2 and #3 respectively. However, the big Montreal mover and shaker was Spa Diva, tanning the competition with a 66-position hike to #4. Other big gainers were Pharmaprix (#28 to #6), Stop Centre (#41 to #7) and an impressive # 9 debut for Home Depot.
Here are the rankings for the week of Dec 7 to 13: