Sleep Country blankets Toronto: Media Monitors radio rankings: Jan. 11 to 17, 2010
The Canadian mattress supplier nabs the #1 spot for Toronto radio buys while Montreal's AlarmForce guards its Montreal lead.
Sleep Country isn’t snoozing when it comes to its Toronto radio ad buys. The Canadian mattress retailer repeated its chart-topping spot in Ontario’s capital city, according to the Media Monitors spending rankings for the week of Jan. 11 to Jan. 17, 2010.
Shifting up five spots, The Heart & Stroke Lottery beat other advertising contenders to grab #2, rerouting Porter Airlines to #3 in the process. Other Toronto movers and shakers this week include Global TV in #5, up 361 places from the week prior, and Sunwing Vacations, up 51 slots to #9.
In Montreal, AlarmForce, The Brick and Porter Airlines repeated their 1-2-3 podium finishes from last week, with Hyundai’s 140-point leap to #4 hot on their heels. IKEA delivered an impressive 312-position leap to #5, while retirement community Les Residences Soleil moved from #15 to #8 and discount department store Brault & Martineau rose from #16 to #9.
To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:
To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit: