Dentsu and Canadian Scooter Corp. take top media prize at CASSIES
Grand Prix honours went to Juniper Park and Frito-Lay North America, who also took home four Golds.
Dentsu and Canadian Scooter Corp. were the big winners in the Media category at last night’s CASSIES. They took home Media Gold for the Vespa S ‘Scooterheads’ campaign, which centred around images of hip 20-somethings with scooter handlebars and lights as heads. Media for the campaign included print ads, online, larger-than-life wall decals in trendy urban neighbourhoods and a 40-foot video projected onto walls in club districts in Montreal, Ottawa, Toronto, Calgary and Vancouver.
Juniper Park and Frito-Lay North America were the big overall winners of the night, snagging the Grand Prix as well as two Golds for the SunChips ‘Building a Pre-Eminent Green Brand’ campaign, focused on educating consumers about SunChips’ solar-powered factory and compostable bag. Executions included newspaper ads readable when held up to the sun and a viral video of a disintegrating bag.
The agency and its potato chip-producing client took home two more Golds for work on its women’s portfolio of products – including SmartFood, Flat Earth Baked! Lay’s and 100-Calorie Packs – and for the ‘Happiness is Simple’ effort for the Lay’s brand in the Canadian Success Outside Canada category.
This year, the CASSIES received 177 entries, up 34% from last year, which David Leonard, president/COO of DDB and CASSIES chair attributes to the fact that ‘agencies and marketing-driven clients are being asked to prove their worth like never before’ in this economy.
Other Gold winners included Leo Burnett and clients James Ready and P&G; BBDO/Proximity and Frito Lay Canada; Narrative/Bensimon Byrne and Trillium Gift of Life Network; DDB and clients Bayer and Subaru; Target and Newfoundland and Labrador Tourism; and Taxi and clients Koodo, Harlequin and Mini Canada.
Updated Friday January 29