Starcom MediaVest promotes Myers, Panousis » Media in Canada

Starcom MediaVest promotes Myers, Panousis

The Toronto-based media agency moves two of its top execs into new roles to better reflect internal divisions.

Starcom MediaVest Group announced Thursday that it has promoted execs Anne Myers and Alex Panousis into new high-level positions within the company.

The move names Myers as president of MediaVest Canada and SMG Performance Marketing Canada and Panousis as president of Starcom Canada. The reorganization was made to ‘establish management alignment against each of the agency brands and in response to tremendous agency growth over the past year,’ a release on the announcement stated.

As president of MediaVest Canada and SMG Performance Marketing Canada, Myers will be responsible for all MediaVest clients including Kraft, Globalive, Avon, Post Cereals and Tourism Toronto. Prior to her promotion, Myers was EVP managing director, SMG Canada, and handled the company’s digital, direct response and research teams.

‘It’s exciting, because things have really been humming along here in terms of the quality and talent we have on board and the clients we’re working with,’ Myers tells MiC. ‘It’s an exciting place to be.’

In assuming the role of Starcom Canada president, Panousis will be responsible for clients including Kellogg’s, Nintendo, Walt Disney, Samsung and TD Financial Group. In her previous role, Panousis was SVP group media director, Starcom Canada.

‘Starcom is a great brand with great clients. What I really am looking forward to is working with our teams to help build ideas and ensure the product continues to be our priority,’ Panousis said in an email interview with MiC. ‘For me, this is more of an evolution. My immediate plans will be to work with our teams to continue to raise the bar and help elevate the role media can play in the marketing mix.’

The new structure will allow for a closer, more focused relationship between management and clients in terms of developing media strategies, Richards told MiC in an email interview following the announcement.

‘This enables two of the leaders that work most closely to me to focus more specifically on certain teams and certain clients,’ she said. ‘We really believe that the most senior people in a media and communications organization have to be extremely involved in the product, with their shirt sleeves rolled up with the teams, and ensures we all know where our priorities should be.

‘We also have different tools and processes available to each brand so it enables our senior leadership to provide focus on the most effective information at their disposal. What I expect from [this new] structure is that it makes it clear where responsibility lies and helps enable people to get the best job done.’

Updated Friday, January 29