CTV boosts new shows with Olympic effort

The network is hoping to give three of its new shows a leg up with promos and OOH during the media-crazy Games.

What better time to promote its new shows than during the most media-crazy event that CTV has ever hosted?

Looking to give its newest shows a promotional leg up, the network is planning an in-Games promo blitz to lead up to the premieres of Hiccups, Dan for Mayor and The Bridge, each scheduled to start in the week following the Games.

Much has been made of the amount of media coverage surrounding the Games, and amongst all the sweat, tears and congratulatory flowers, CTV will be promoting the new half-hour comedies and the one-hour original network drama series on air during the Games broadcasts. For those not in Vancouver, the shows will also be promoted via a national OOH campaign, including billboards, transit shelters and large-scale OOH in downtown Toronto.

Hiccups and Dan For Mayor, two half-hour comedies starring alumni of popular CTV franchise Corner Gas Brent Butt and Fred Ewanuick, respectively, will take up a Monday night residency starting Mar. 1 at 8 p.m. ET before proven ratings favourites Two And A Half Men and The Big Bang Theory. The Bridge, an hour-long drama starring Battlestar Galatica‘s Aaron Douglas, bows with a special two-hour premiere on Friday, Mar. 5 at 9 p.m. ET.

The comedies will be repeated on The Comedy Network commencing Mar. 6, and be available for download and purchase on most digital retail websites.