Sleep rules Toronto and Montreal: Media Monitors radio rankings, Feb. 1-7, 2010
Sleep Country moves up a notch to take top spot in Toronto, while Dormez-vous commands the lead in Montreal.
‘You snooze, you lose,’ unless you’re a bedding retailer winning the Toronto or Montreal radio ad markets, according to spending rankings for the week of Feb. 1 to 7, 2010.
In Toronto, Sleep Country Canada beat out a #2 entry from The Brick to take the top spot.
East Side Mario’s retained its zing at #3, with Sunwing Vacations flying up 66 slots to #4. Big Top 10 debuts for the week included The Ontario Federation of Labour at #5 and McDonald’s at #10.
Bedding retailer Dormez-vous claimed the #1 position from AlarmForce in the Montreal market. Following AlarmForce at #2 is a tremendous 348-position advance by Ford to #3.
Other big gainers included the Government of Quebec, 105 slots up to #6; the Irish Embassy Pub and Grill up nine pegs to #7, and Réno-Dépot entering at #10.
To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:
To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit: