Nickelodeon gives Canadian kids the vote
The 2010 Kids' Choice Awards asks for interactive Canadian vote, while new Nickelodeon, Treehouse and YTV programs boost Corus Kids' March lineup.
There’s a new interactive twist for next month’s Nickelodeon Kids’ Choice Awards – the award show famous for sliming celebrity winners. Hosted this year by comedian Kevin James, the 2010 edition promises a first for Canadian kids: voting privileges.
On NickCanada.com they can, ahem, Taylor (Swift or Lautner) their vote in categories that include film, TV and music favourites in time for the Saturday, March 27 celebration, which will be aired at 8 p.m. (ET) on Nickelodeon and will be rebroadcast April 2nd at 7 p.m. (ET/PT) on YTV.
Other highlights on the March Corus Kids calendar:
Nickelodeon is also debuting Team Umizoomi (20 x 30 min.), an adventure and interactive song series that features a squad of mathematicians that help kids develop their skills with numbers, counting, measurements, paths and shapes. Debuting on Tuesday, March 2 at 1:30 p.m. (ET), this US program, created by the Blue’s Clues production team, will be plugged via 15-second on-air promos airing on Nickelodeon.
Five days later Tobi! premieres on Treehouse on Sunday, March 7 with two episodes airing at 9:55 a.m. and 10:55 a.m. (ET) respectively. These four-minute interstitials for the pre-school crowd focus on a boy who wants to make the world a better place to live in, gently tackling such topics as the environment, homelessness and poverty. It will also be supported online with 15-second on-air promos on Treehousetv.com.
In Canada, 30-minute sitcom 10 Things I Hate About You will receive its Canadian YTV series premiere on Friday, March 19 at 8 p.m. (ET/PT) and will be supported with an exhaustive YTV.com online campaign targeting teens and families. Thirty-second and 15-second on-air promos will also be included during the rollout.