In the rings: CUME Days 7, 8 and 9
Men's hockey tops Day 7, skeleton races to the top of the ratings Day 8 and the Hamelin brothers' bid for dual medals in short track speed skating leads Day 9.
Television ratings remain high for the Consortium’s Games coverage, as the ups and downs of Team Canada continue to captivate the nation.
Unsurprisingly, it was hockey that topped the CUME ratings chart on Feb. 18, Day 7 of the Winter Olympic Games. An average, 6.8 million viewers watched the game, with a peak of 12 million viewers for the game-winning shootout at the end. The Games peaked ratings-wise in prime time with 5.94 million people tuning in. The top five most-watched sports of the day were:
1. Men’s hockey (CAN/SUI): 6.8 million (CTV, V/CPAC, RDS, OMNI.1, OMNI.2, OMNI AB, OMNI BC, APTN)
2. Figure skating, men’s free skate: 2.5 million (CTV, V/CPAC, TSN)
3. Long track speed skating, ladies’ 1000 m: 1.5 million (CTV, V/CPAC)
4. Alpine skiing, ladies’ super combined: 1.4 million (CTV)
5. Snowboard, ladies’ halfpipe: 1.3 million (CTV, V/CPAC, TSN)
He’s probably the most colourful character on Team Canada, and 4.6 million Canadians liked Jon Montgomery’s gold-medal style on Feb. 19, Day 8 of the Games. On average, 2.2 million viewers watched coverage of the event. Unfortunately his teammate Mellisa Hollingsworth’s quest for a gold in skeleton wasn’t to be, but an average of 4.4 million viewers tuned in to watch her try.
Prime-time Games coverage earned an average of 4.53 million viewers. The day’s CUME report also reported that the Games are successfully reaching 12- to 17-year-olds, with 75.4% of Canadian teens watching some part of Games coverage on Day 8. The top five most-watched sports of the day were:
1. Skeleton, women’s heat 4: 4.4 million (CTV, V/CPAC, OLN, RIS)
2. Skeleton, women’s heat 3: 2.24 million (CTV, OLN, RIS)
3. Skeleton, men’s heat 4: 2.18 million (CTV, V/CPAC, RDS, OLN, APTN, RIS)
4. Curling, men’s Canada/Denmark: 2.06 million (TSN, Sportsnet, RDS, APTN)
5. Skeleton, men’s heat 3: 2 million (CTV, V/CPAC, RDS, OLN, APTN, RIS)
It was an epic final by Canadian speed skating standards, as the brothers Hamelin both made it into the final heat to battle Korea and the US for the podium. The end was not what Canadians had been hoping for with the podium shut-out for Canada, but a whopping average of 7.4 million Canadians tuned in to watch the battle go down. Speed skating dominated the day’s ratings with a 1-2-3 finish in the most-watched sports, and the men’s final was second only to the opening ceremonies for ratings. On average, 5.6 million people watched prime-time Games coverage on Day 9.
1. Short track speed skating, men’s 1000m finals: 7.4 million (CTV, V/CPAC, TSN, OMNI.2, OMNI AB, OMNI BC)
2. Short track speed skating, men’s 1000m semifinals: 6.4 million (CTV, V/CPAC, TSN, RDS, OMNI.2, OMNI AB, OMNI BC)
3. Short track speed skating, ladies’ 1500m finals: 6.3 million (CTV, V/CPAC, TSN, OMNI.2, OMNI AB, OMNI BC)
4. Ski jumping: LH individual final round: 3.5 million (CTV, TSN, RDS)
5. Short track speed skating, ladies’ 1500m semifinals: 2.9 million (V/CPAC, TSN, OMNI.2, OMNI AB, OMNI BC)