In the rings: CUME Day 11

February 24, 2010 by Nick Krewen

As Canadians struck gold a fifth time – a first-ever in ice dance – an average of 3.6 million Canadians tuned in to watch Tessa Virtue and Scott Moir’s gold-medal performance across Consortium channels, a figure which peaked at seven million viewers when the duo received their scores.

Altogether, more than 15 million Canadians tuned into some part of the four-hour ice dance competition, which broke a Rogers Sportsnet record for the network’s highest audience ever with slightly over two million viewers.

Women’s hockey was the biggest ratings winner of the day, edging out Virtue and Moir with an average of 3.6 million viewers. In total, more than 25.2 million Canadians watched Consortium coverage on yesterday – 75% of the Canadian population.

The top five most-watched events of the day were:
1. Women’s hockey (CAN/FIN): 3.6 million (CTV, V/CPAC, RDS, OMNI.2, OMNI AB, OMNI BC, APTN)
2. Figure skating: ice dance free dance: 3.5 million (CTV, V/CPAC, Sportsnet, RDS, OMNI.1)
3. Women’s curling (CAN/SWE): 1.8 million (CTV, Sportsnet, RDS)
4. Cross-country skiing: ladies’ team sprint free final : 1.71 million (CTV,RDS, OLN)
5. Cross-country skiing: men’s team sprint free final: 1.7 million (CTV, RDS, OLN)

View Day 10 numbers
View Day 7, 8 and 9 numbers
View Day 6 numbers
View Day 5 numbers
View Day 4 numbers
View Day 3 numbers
View Day 1 and 2 numbers