NABS taps Doug & Serge for Media Ad Auction

The charity announced this week that the Toronto-based shop will handle the creative campaign to will help promote the auction's new 12-month format.

Industry charitable arm the National Advertising Benevolent Society (NABS) announced this week that Toronto agency Doug & Serge will handle the creative campaign for the annual NABS Media Ad Auction this year.

The campaign will be designed to help get the word out about the auction’s new 12-month format, a substantial change from its previous two-month format. The auction offers over 300 media packages at a minimum of 50% to 60% off the rate card value, for a total in $3.6 million in media value.

‘The NABS Ad Auction is such a wonderful way to give back and is a great win-win for everybody in our industry,’ Doug Robinson, CCO, Doug & Serge, said in a release. ‘It can bring great value to clients to cost effectively extend their media buys or to let them access media they might not normally be able to afford while supporting the NABS industry cause. We are very proud to be able to help such a worthy organization as NABS.’

The auction will launch in April 2010.