Dormez-vous takes Montreal: Media Monitors radio rankings, Feb. 22 to 28, 2010
In Toronto, Pizza Pizza remains the top radio advertiser. In Montreal, sleep is king.
Pizza Pizza held steady as the top radio ad buyer in Toronto, according to spending rankings for the week of Feb. 22 to Feb. 28.
It was a very active week in Toronto, with the Government of Canada jumping up 28 positions to claim #2 and the upcoming Sexapalooza – the adult fun trade show – leaping 64 positions to #3. Porter Airlines travelled 60 slots to #5, and Sleep Country Canada moved 25 spots to claim #7.
A Citytv climb of 51 steps to #8, Pizza Nova jumping 470 places to #9 and an impressive #10 debut by The Bay round out this week’s chart.
In Montreal, Dormez-vous slid up three positions to #1; Porter Airlines hopped up five slots to #2; and Canadian Tire claimed another rung and transitioned to #3.
There was a trio of aggressive advancers in the Montreal market this week, starting with the #6 debut of insurance providers Belairdirect. A big 286-spot jump by The Home Depot and an 85-point kick-start by the Montreal Motorcycle Show filled out the top 10.
To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:
To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit: