Sirius, Best Buy team up to face the music

The retailer and the commercial-free satellite radio station have partnered on a Juno Awards-oriented contest supported by an in-store and online-facing media campaign.

Sirius Canada and Best Buy are inviting music fans to test their Juno Awards savvy in a new contest promoting promoting all three brands.

The ‘Face The Music’ contest is a special version of Sirius’s signature game format, which asks people to name a tune based on a 30-second clip. The contest, which is housed on the Sirius Canada website, will mirror the format with Juno-themed music. The winner gets a trip to the Junos, taking place April 18 in St. John’s, NL.

With media by OMD, creative by BBDO Proximity and web by Mischief Media (all in Toronto), the contest will be promoted in store with retail displays and interactive kiosks at Best Buy locations nationwide, as well as promo in Best Buy flyers.

It is also featured on the Sirius Canada homepage, and through the company’s Twitter feed. Facebook advertising is in the plan, as a buy with Sympatico’s contest package, which includes online ad inventory, e-blasts, email sponsorships and a homepage promotion. Additionally, an e-blast will go out to Ticketmaster’s approximately 500,000 music subscribers and to Sirius subscribers as well.

‘We’re excited to team up with Best Buy Canada and reward the ultimate Canadian music buff with a trip to the Junos,’ Janet Langille, VP marketing, Sirius Canada, said in a release. ‘Showcasing Canadian artists and helping listeners discover new music in unique ways is something that has always been a priority for Sirius Canada.’