The gov goes big: Media Monitors radio rankings: March 8 to March 14, 2010

March 19, 2010 by Nick Krewen

The Government of Canada led both Toronto and Montreal in radio buy action, according to spending rankings for the week of March 8 to March 14.

In Toronto, the Government slid into the top from its runner-up position, staving off more impressive leaps by Sears (13 slots to #2) and Tim Hortons (16 positions to #3). Ads for the motion picture She’s Out Of My League debuted at #4, while Rona executed a 294-spot jump to take #5.Car manufacturers piled into the remainder of the top 10, with Ontario Honda Dealers motoring up 77 clicks to #6, Nissan debuting at #7 and Mitsubishi Lancer jumping four spots to # 9 to round up the movers in the first 10.

In Montreal, the Government of Canada’s 17-point jump edged out the Government of Quebec for top dog, with the Montreal Gazette aggressively re-positioning itself up 29 notches to take #3. Hyundai roared to an impressive #5 debut, outgunning Nissan who arrived at #7. Home centre and hardware chain Réno-Dépôt squeaked up three slots to #8 to finish off this week’s advances.

To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:

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To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit:

By category

By brand