BC Hydro renews contract with DDB

OMD Vancouver will continue to handle media on the account.

BC Hydro will keep the electricity flowing for three more years in its relationship with the Vancouver office of DDB.

The agency announced yesterday that it has signed a three-year contact as AOR for its BC Hydro and Power Smart brands. The agency will continue to handle advertising and digital communications, while continuing to work with OMD Vancouver on a sub-contractual basis for media planning and buying. The contract was signed after a four-month agency review.

The estimated annual spend for the account is $8 to $10 million a year.

‘We are pleased to be able to continue our partnership with DDB,’ Cynthia Dyson, director of marketing and brand strategy for BC Hydro, said in a release. ‘They have been instrumental to the growth of our brands in the marketplace. Their work has supported BC Hydro’s overall goal of building a conservation culture in BC through our Power Smart program.’

DDB has worked with BC Hydro as its AOR since 2006.