Corus adds Teletoon.com to its sales roster
The mediaco will now handle the media sales for Teletoon's stable of English-language websites, and has new ad opps for some big-name vids in the offing.
The broadcaster co-owns the kid-friendly Teletoon channel with Astral Media, which will continue to handle sales for the French-language Teletoon website and its on-air sibling. The digital sales will be headed by Tim Cormick, VP, digital media, Corus Entertainment, who tells MiC that the move means good things for media buyers who want to broaden their reach across Corus’s youth brands, which include YTV, Nickelodeon and Treehouse.
‘With Teletoon.com, YTV and Nick, we can provide a horizontal strategy that gives people the breadth they require, and then on a deeper vertical basis, there are all kinds of great innovation going on.’
Just announced is a deal that will see Teletoon.com host three of Fox’s biggest cartoon properties: King of the Hill, American Dad and Futurama. All will feature clickable pre-roll ad opps. The videos will starting running on Teletoon.com in July.
As a further example, Cormick cites ongoing development of the Stoked property, reported by MiC earlier this month, as an example in which Corus is trying to bridge the gap between the online and the broadcast experience. The Stoked site will soon feature a new ‘video mash-up’ tool, produced by Toronto-based Marblemedia, that lets users edit a video combining their own images with images from the show, which will then be aired on Teletoon. Sponsorship opportunities are currently on offer.
According to ComScore, Teletoon.com’s English- and French-language websites registered 659,000 unique visitors in January 2010.