Porter Airlines holds on to the top spot
Kia Motors and Toyota made the biggest jumps in Toronto and Montreal, respectively, in this week's radio media spend rankings.
Porter Airlines remained at the top of the radio buy chart in Toronto, according to spending rankings for the week of April 12 to April 18, 2010.
Kia Motors moved up a whopping 92 places to reach #2, making the highest jump of the week in Toronto, while Tim Hortons rose 16 spots to land at #3. Meanwhile, Atmosphere Outdoors held on to the #4 spot, just in front of The Bay, which jumped from #18 to #5. The retailer also boosted its spend in the Montreal market, where it rose 36 spots to #5.
Other top spenders in Montreal include AlarmForce, which held on to the #1 spot for another week, and Porter Airlines which also remained on the tarmac at #2. The biggest media boost was made by Toyota, which debuted on the ranks in the #3 spot, while Brault & Martineau rose five places to #4.
To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:
To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit: