Cannes: Eight more shortlisted for Canada
Rethink scores a nod in Design, while BBDO's Doritos Viralocity campaign earns two in Cyber.
Canada put forth 96 entries in the Cyber category this year, and came away with seven on a shortlist of 242. Leading the pack with two nominations is the ‘Doritos Viralocity’ campaign from Frito-Lay Canada by Toronto-based BBDO Proximity Canada. For this follow-up to the Doritos ‘Guru’ campaign, an online contest asked consumers to become the ‘most viral person in the world’ by naming a Doritos flavour, then creating a video and spreading it online.
The agency built an algorithm that tracks web activity such as tweets, shares and embeds, and a points system to award those with the most ‘viralocity.’ The program resulted in over 7 million video views.
Other Cyber entries on the shortlist include a site for rock band Hail the Villain by Grand Creative in Toronto that offers up an interactive murder mystery storyline. ‘Love Letters to the Future’ by Xenophile Media in Toronto is an initiative for Greenpeace that allows visitors to address climate change by sending a message to future generations. Visitors to Waterlife for the National Film Board of Canada by Jam3Media can see an interactive documentary that tells the story of the state of distress the Great Lakes are in. ‘Super Sexy CPR’ for Fortnight Lingerie by Red Urban provides a film that teaches CPR in the sexiest way possible. And Grip Limited got a nod for its own agency website.
Our lone hope in the Design category is Vancouver-based Rethink, nominated for its laser die-cut business cards for screen-printing company BLIM. They feature portraits of the cardholder, craftily cut out with tiny holes. See the work here. There are 110 entries with a chance at Lions glory in Design.