New digi-mag targets condo owners

Former St. Joseph Media creative Brian Rushton Phillips is launching his own digital magazine targeting condo owners and investors.

Condominiums are cropping up all over major urban centres in Canada, and Brian Rushton Phillips wants to target this niche group with the launch of a new digital publication, Condominia magazine.

Launching on Sept. 15 in a flipbook style, Condominia will be initially promoted through an email database of 50,000 condominium investors, which Phillips has access to through his silent partner. Each issue (running quarterly for 2010 and 2011) will include development profiles and the latest trends in wine, dining, culture, technology, travel, finance and decor.

‘It’s very different from owning a home,’ says Rushton Phillips, who previously worked as creative director of Canadian Architecture & Design Magazine and Dauphin Media. ‘With technology advancing so much, there’s so much luxury built into [condominiums] nowadays, it seemed like a good time to do it,’ the design and editorial director at Condominia tells MiC, about the launch.

Condominia‘s CPM is $25, with a full page rate of $5,000 for the upcoming fall and winter issues. Although some copies will be printed to drop off at development sites, the magazine will mainly be online, in a format that allows for web links and embedded video for advertisers.

Rushton Phillips believes the magazine will receive about 500,000 unique visitors per month by 2011. Although he does not plan to launch a promotional campaign, Condominia will be promoted by contributing broker columnists who will also then send link to the mag to their client roster, he explains.