LouLou hangs with Beyond the Rack
The magazine's readers are encouraged to become members of the online shopping site for exclusive deals in a partnership that is promoted online, through contesting and in print.
LouLou magazine is providing its readers with exclusive access to deals on BeyondTheRack.com, a discount designer shopping website.
In the partnership between the Rogers title and the Montreal-based brand, consumers will be encouraged to take advantage of exclusive sale events with full-page ads in LouLou, banner ads throughout the Rogers Womens’ Network (aggregated media properties targeting female readers) and a contest for a $500 credit in French and English, says Claude Galipeau, SVP and GM, digital media at Rogers.
‘LouLou is a guide for women to buy the best fashions for themselves and this is just making it easier and extending the service for them,’ Galipeau tells MiC.
This is the first time LouLou has offered private sales to its readers with an advertiser, and Galipeau says it’s an example of the kind of sponsor partnerships the brand can coordinate.
‘I think we’re always looking for partnerships that extend the service, whether it’s merchandising or special deals and coupons and so on,’ Galipeau says.
Beyond the Rack has more than 1.5 million members in North America, and holds up to eight branded sales a day on clothing and accessories by designers like Hugo Boss and Gucci.