Yahoo! builds app with Zoocasa

The portal and the real estate channel partner to offer Canadians instant access to home listings through Yahoo! Canada's homepage apps.

It just got a little easier for Yahoo! members to stealthily surf for real estate listings at work.

The Canadian division of the US-based portal announced this week a partnership with up-and-coming real estate website Zoocasa. Under the new partnership, a Zoocasa app is now included on Yahoo! Canada’s homepage in its app ‘dashboard,’ created this winter as part of the portal’s homepage redesign.

To launch the Zoocasa app from the homepage, users (who must have a Yahoo! address to sign in) click the ‘quickview’ button in the app dashboard, which activates a pop-up window. It asks what location you’d like to view listings for, then brings up a map and all of the listings available from Zoocasa for that location.

The partnership serves to broaden Zoocasa’s reach to’s audience, which includes an average of over 17 million unique visitors each month. The Rogers-owned website is in a competitive marketplace and is still relatively new, although Zoocasa president Butch Langois tells MiC it has grown 300% since January in its UMVs, and now receives between 250,000 and 300,000 unique visitors on average each month.

For Yahoo!, Zoocasa provides another local resource to its members, Laurie Maw, director, Business Development for Yahoo! Canada, tells MiC.

‘By aligning with Zoocasa, Yahoo! Canada can provide its audience of more than 17 million Canadians easy access to another terrifically useful localized service,’ she says.

Although no new ad opps were created through the partnership, there is in-app advertising available through Yahoo!, and on Zoocasa, standard display, as well as customized executions and brand-sponsored content.

Ad opps and sponsorships on Zoocasa can be built around all the ‘pillars of home ownership’ Langlois says (Scotiabank is currently advertising its mortgage services) and buys can even extend to the local level for small businesses looking to advertise in specific neighhourhoods.