ABC and Spreed deliver mobile numbers
The independently audited metrics include app downloads and content shares for a growing mobile market.
The Audit Bureau of Circulations (ABC) is teaming up with Toronto-based Spreed to deliver mobile usage data from smartphones, e-readers and mobile browsers.
The data is independently audited and can report such metrics as app downloads, audience by device type and by day and day part, audience access points, unique visitors by device, page views by section and content shares via email and Twitter.
‘This is an exciting time for the mobile content space,’ said Suhail Mirza, co-founder and chief technology officer of Spreed, in a statement. ‘As more publishers enter the mobile market, it is becoming increasingly important to include mobile usage numbers as part of newspaper circulation and usage statistics.’
A recent study of the mobile publishing market by the ABC interactive unit found that 75% of publishers surveyed optimize content for mobile, and 25% have developed iPad apps. Furthermore, 90% said they believe more people will rely on mobile devices as primary information sources in the next two years, and 87% said mobile is receiving more attention than it did the previous year at their publications.
For the full study, visit the ABC website.