cleans up nicely

The social fashion site has relaunched with a new look, more videos and increased ad and sponsorship opps., the Canadian-based social fashion site, is continuing to expand with a relaunch that includes new integration and sponsorship opps.

The new design follows the company’s leap into the American market earlier this year.

The new interface puts more emphasis on celebrity shoppers and high-profile stylists that appear as contributors and in videos on the site, including Entertainment Tonight‘s head stylist Anya Sarre, celebrity stylist Alissia Marciano and style vlogger Teresa Ulrich.

The biggest change in the site’s ad opps is the addition of viral videos starring style bloggers. A forthcoming video will feature the integration of a car as part of a shopping road trip, Jonathan Davids, founder,, tells MiC. The videos will be posted on the site, and also on the blogger’s site. videos currently receive an average of 42,000 views, according to YouTube numbers.

The site is also open to product placement, standard ad units and takeovers that include sponsorship, integration and video.

‘Our celebrity contributors are very open to working with brands,’ Davids says. ‘For the brands that want to align their products with a certain celebrity, whether it’s a Canadian personality or someone in Hollywood, we have that access.’

The free site, which is owned by, currently has more than 11,000 users, nearly exclusively female. Two-thirds of the audience is 18 to 49 years old.