MDC Partners nabs Cap C and Kenna
MDC adds to its aggressive acquisition roster.
MDC Partners has certainly been busy of late, today announcing the acquisition of agencies Capital C and Kenna.
The Canadian-born holding co secured a majority interest in both agencies from Newport Partners Holding L.P. It has entered into a long-term equity partnership arrangement with all of the partners at Capital C, a Toronto-based advertising and marketing service agency with over 100 employees and a client roster that includes PepsiCo Food & Beverages Canada, PepsiCo Inc. (US), Sun Life Assurance Company of Canada, Scotiabank, Nissan Canada, Cineplex Entertainment and Unilever Canada.
In a memo to staff, Capital C founder and CEO Tony Chapman explained: ‘Our ideal scenario was to find a partner that would enable us to fund the buy back while maintaining our autonomy and brand name, have strong Canadian roots yet offer us an international stage for us to draw upon – talent, technology, USA beachhead, and potential new clients. We also needed capital to fund our new model, and a structure where we could attract the next generation of partners who will drive Capital C’s success in the future.’
With Kenna, a Mississauga, ON-based data analytics and marketing solutions firm, MDC has entered into a long-term partnership arrangement with the agency’s management team, which includes Glenn Chilton, president and CEO, and Paul Quigley, COO. With more than 140 employees, the firm has a Canadian, US and European-based client list including BASF, Infiniti, Nissan, CIBA Vision UFA, Investors Group, Wrigley and MBNA.