BBM Overview: New PPM Ratings
David Bray, partner, Hennessy & Bray Communications, breaks down the latest PPM numbers for four of Canada's largest radio markets. NOTE: This article has been corrected from its original version.
It may be cold outside but things are heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the 13-week period covering Aug. 30 to Nov. 28. This marks the fifth such period in the new era of measurement for Toronto, Vancouver, Calgary and Edmonton. Let’s take a look at some of the numbers.
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 12.7% share of hours tuned for adults 12+ (up from 12.4% last time out) followed by CHUM-FM at 9.4% (down from 10.2%) and BOOM-FM with a 9.2% (down from 10.4%) . Office favourite CHUM-FM leads the way for females 25 to 54 with a 16.7% share (down from 17.8%) followed by another office station CHFI-FM with 14.2% share (up from 13.7%). Q107 is on top for males 25 to 54, posting a 13.7% share (down from 14.3% in the last 13 week book). The Edge held their #1 slot with males 18 to 34 turning in an 18.8% share (up from 16.4%). For females 18 to 34, CHUM-FM tops the list posting a 15.2% share of hours tuned. (Editor’s note: This section and its corresponding chart has been corrected from its original version. The author and Media in Canada regret any inconvenience this error may have caused.)
Vancouver: CKNW holds the #1 spot for A12+ with a 12.4% share of hours tuned (down from 12.5% last time out). JACK-FM remains strong, taking the top spot for females 25 to 54 with a 13.6% share (up from 12.9%) followed by perennial office station 103.5 QM-FM which posted a 12.2% share (flat with last book) and The Beat with a 12.2% share (up from 10.1%). The Beat leads the way with male 25-to-54 listeners, delivering a 10.9% share (up from 9.3%). Rock 101 has been experiencing significant declines, dropping from an 8.5% share to a 5% share in its core demo of males 25 to 54. The Beat tops the list for males 18 to 34 with 20.2% share of hours tuned (up from 16.7%). When it comes to females 18 to 34, the Beat also takes top spot with a 20.5% share (up from 15.7%).
Edmonton: 630 CHED rules the roost for A12+ posting a 10.2% share of hours tuned (down from 10.7% in the last book). Newcomer NOW! takes top spot for females 25 to 54, delivering an 11% share (down from 11.9%). The Bear continues to top the list for males 25 to 54 with a 12.5% share (down from 12.8%). For males 18 to 34, NOW! is out in front with a 16.3% share.
Calgary: QR77 leads the way for A12+ with a 10.2% share (up from 9.9%). XL103FM is popular with the ladies, taking the #1 spot for F25-54, delivering an 11.5% share (up from 9.4). They are closely followed by 98.5 Virgin with 10.8% (up from 10.7%). For males 25 to 54, JACK-FM leads the way with a 9.7% share (down from 12.7%) followed by X92.9 with a 9.2% share (up from 7.4%). X92.9 also takes top spot for males 18 to 34, posting a 13.8% share.
David Bray is a Partner at Hennessy & Bray Communications.
Summary charts include a brief overview of share figures from the latest PPM 2010 BBM release. (Charts courtesy of David Bray. All figures Monday to Sunday, 5 a.m. to 1 a.m.)