The MiC media agency review: Corner office edition
The leaders from a variety of Canadian media agencies talk about some of the biggest issues facing media agencies today, and how their teams plan to address them.
While 2010 brought many new things to the mediaverse (iPads, location-based mobile, second-screen TV) it also saw the return of familiar things, like corporate media convergence (Shaw Media, Bell/CTV).
While we cover these issues on a daily basis, no one is more familiar with the impact of constant change than the execs running Canada’s media agencies, which grapple with the effects every day. In order to sum up 2010 and look forward to 2011, MiC asked some of these leaders to weigh in with their thoughts on the biggest challenges facing media agencies today and how they plan to address them. We also asked them to share their proudest moments from 2010, and how they plan to top them in 2011.
Below you’ll find the answers from six CEOs, presidents and agency leaders. We hope you find them as thought-provoking and illuminating as we did. Enjoy!