Sleep Country cozies up to #1: Media Monitors, Dec. 20, 2010, to Jan. 2, 2011
The mattress company led the radio buy in both Toronto and Montreal over the holidays.
Note: Due to the holidays, MiC is running two Media Monitors stories in one, covering Dec. 20 to 26, 2010, and Dec. 27, 2010, to Jan. 2, 2011.
Dec. 20 to 26, 2010
In Toronto, Sears kept up its pre-holiday push in the final days before Christmas, spending enough to keep the top spot for the fourth straight week in the Media Monitors ad buy ranking for the week of Dec. 20 to 26, 2010.
Sleep Country Canada jumped into #2, up from #15, in an attempt to attract those who were tired of all the shopping and partying, and Citytv held on to a top three spot, trying to get people to tune in while stuck on the couch with turkey comas.
The biggest moves of the week were Ikea, which jumped from #30 to #5, and Ontario Chevrolet Dealers, which entered the list at #9.
In Montreal, Pharmaprix jumped into the top spot from #8, while The Bay climbed one spot to #2. Telus Mobility dropped from #1 but stayed in the top three, still hoping to get stuffed into stockings.
TSN entered the rankings at #5.
Dec. 27, 2010, to Jan. 2, 2011
Sleep Country Canada followed up its pre-holiday ad blitz in Toronto and continued to bank on people needing a good sleep after the holidays, taking the #1 spot in the Media Monitors ad buy ranking for the week of Dec. 27, 2010, to Jan. 2, 2011.
Ikea jumped from #5 to #2 and Cadillac from #11 to #3.
Nissan and appliances retailer Tasco Distributors were the biggest movers of the week, entering the list at #5 and #6, respectively.
In Montreal, Sleep Country Canada’s Quebec arm, Dormez-vous, was #1, and Dumoulin, the electronics retailer, reached out to Boxing Day shoppers and came in at #2. Ford Lincoln Mercury rounded out the top three, trying to attract people who were let down Christmas morning when they didn’t receive the new car they were hoping for.
The Home Depot was the biggest move of the week, jumping from #13 to #7.