Citytv’s New Year’s Eve bash wins the night
Both the Rogers channels and Global edge out US broadcasts as the countdown to midnight begins.
Some party: Citytv’s New Year’s Bash Live grabbed a ratings win on Friday to close 2010, beating out ET Canada’s New Year’s Eve Special on Global Television and a slew of American cross-border competition.
Citytv’s New Year’s Eve TV broadcast from Nathan Phillips Square, which brought on-screen confetti and fireworks to all Citytv stations and OMNI.2 in Ontario at midnight, snagged an average 5.26 million total viewers, cumulative (Citytv in all markets and OMNI.2 in Ontario), according to BBM Canada data.
Rival Global Television secured an average 2.5 million total viewers for its ET New Year’s Eve special from 10 p.m. and 11 p.m., and an average 3.9 million viewers for its second hour to midnight.
That audience nearing midnight edged out the 3.64 million viewers that tuned in to ABC’s Dick Clark’s Primetime and Rocking New Year.
Meanwhile, another 1.39 million Canadians viewed CNN’s New Year’s Eve Live, hosted by Kathy Griffin, and another 575,000 Canadians turned to MTV Canada to watch the Jersey Shore‘s Nicole ‘Snooki’ Polizzi slowly drop at midnight from inside a giant hamster cage in New Jersey.
From Playback Daily