Rogers expands its Hearst rep deal

The mediaco builds on its relationship with the US publisher with an agreement to sell space on 10 new properties.

Rogers Media has renewed and expanded its relationship with Hearst Magazines Digital Media with an agreement to sell the Canadian online ad inventories of 16 properties with a combined reach of 1.5 million UMVs, according to ComScore.

With the acquisition of BV! Media last summer, and the addition of the Canadian inventory of in the fall, the Rogers Media network now reaches 16 million people per month, Claude Galipeau, SVP and GM, Rogers Digital Media, tells MiC.

‘We’ve effectively catapulted ourselves into the upper reaches of the internet in Canada,’ he says.

The agreement with Hearst renews the Rogers representation of,,,, and, and adds,,,,,,,, and

The ad opps on the sites include pre/mid/post-roll video, channel ownership to reach specific demographics across the network, media roadblocks, site buyouts, custom site reveals and pushdown ad units.

This move builds on the work Rogers has been doing for more than a year with the BV! and moves, as well as the rep deals with Warner Music, Sony’s, and others.

With the start of the year, the mediaco also integrated its sales force, combining Rogers and BV! Media to take full advantage of its assets, Galipeau says.