Much revamps winter programming
The CTV channel freshens up The Wedge and RapCity and adds #Trending to its lineup.
A little bit of the old and a little bit of the new marks MuchMusic’s winter schedule for 2011.
The CTV channel has replaced the once-ubiquitous MuchOnDemand with a new 5 p.m. show, New.Music.Live. The show still features live audiences – as well as a topical mix including music and entertainment news, videos, live performances and interviews – but has a greater focus on digital interactivity. Hosts include Lauren Toyota, Bonn Smith and Phoebe Dykstra. NML began airing in December.
New to the programming lineup this month is #Trending – a half-hour show about, well, what’s trendy. #Trending will feature original and aggregated content from the web, and focus on music, style, shopping and beauty. It premieres Friday, Jan. 21 at 6 p.m. ET/PT
Fans of The Wedge, Much’s alternative music show, will likely be pleased to see Toronto indie scenster and lead singer of F**ked Up Damian Abraham as the new host of the show. Abraham takes the helm of the show’s new format, featuring videos interspersed with commentary from a live forum of musicians, as well as its leap into prime time. The Wedge debuts in its new 10 p.m. ET/PT slot on Wednesday, Jan. 26.
Another classic Much program, RapCity, is getting new treatment on the channel as well. Featuring a new host, Tyrone Edwards of music blog 1 Love T.O., RapCity also has a new prime-time slot starting Thursday, Jan. 20 at 10 p.m. ET/PT. Its premiere episode will air live and feature an interview with Canadian hip-hop superstar Drake.