Rinaldi drinks with Les 3 Brasseurs

The restaurant and microbrewery has hired the Montreal-based agency, which will focus on the exclusivity of its beer.

Montreal’s Rinaldi Communication Marketing has won the Les 3 Brasseurs account to handle all communications, advertising, media planning and social media work for the Quebec locations of the microbrewery and restaurant chain.

Les 3 Brasseurs, known as The 3 Brewers in Ontario, was formerly with Géneration Multimedia, also based in Montreal.

The company has seven restaurants in Canada, six in Quebec and one in Toronto, with another 28 in France, where the company originated.

Rinaldi’s plan for the company includes a campaign to increase awareness of the brand and the beer, a spokesperson for the agency told MiC. The materials will focus on the exclusivity of the beer, which is only available at the restaurants. There will be online, OOH and experimental elements to the campaign.