Globes Golden on CTV
Viewership may have been flat in the US, but the broadcast earns biggest audience in seven years on CTV.
Call it the Ricky Gervais effect. The 68th annual Golden Globes found its biggest audience in seven years on Sunday, pulling in 3.2 million viewers (2+) for CTV – a 9% growth over last year.
CTV is also boasting double-digit growth in the A18-34 (+27%) and A18-49 (+19%) demos, with nearly 10 million viewers tuning in for some part of the broadcast.
The Wall Street Journal reported today that year-over-year viewership in the US was flat, with NBC attracting 17 million viewers for the broadcast, a repeat of 2010′s broadcast.
Also notable for the network was the fact that CTV’s E! Entertainment Television coverage from the red carpet snagged an extra 207,000 viewers for the two-hour pre-show, the biggest audience for the channel since its recent launch.
From Playback Daily