The Media Merchants expands into billboard land

The OOH media co lands its first billboard at the corner of Granville and Robson in Vancouver.

The Media Merchants has acquired sales rights to its first billboard, in one of Vancouver’s highest-traffic locations.

Previously handled by OBN, the billboard is a double-sided digital video board at the corner of swanky Granville and Robson, the hub of the city’s downtown.

‘Having the exclusive rights for the best installation in the city is definitely a significant win for us,’ Brad Foster, president, The Media Merchants, tells MiC. ‘The company was founded in Vancouver so for us there is a high level of sentiment towards these boards and the market.’

‘We intend to use these boards in ways never thought of before and have already executed an SMS interactive tally,’ he continues. ‘Expect to see new and more robust forms of interactive collaborative engagement.’

The Media Merchants specializes in non-traditional OOH, including large-scale projections, interactive digital boards and storefronts and installations. The move to billboard media is part of the company’s international expansion agenda, Foster says, and it’s an area they’ll continue to examine.

‘If other OOH opportunities present themselves, and they fit well with our mandate, inventory, or can support our client’s initiatives, we’ll make more acquisitions.’