Sunwing Vacations hits sun-starved TO: Media Monitors, Jan. 24 to 30, 2011
In this week's radio ranking, the travel site was #1 in the Big Smoke, and Alarmforce remains tops in Montreal.
Sunwing Vacations took advantage of the winter-battered psyches of Torontonians, advertising trips to warmer climes with enough gusto to grab the #1 spot in the Media Monitors ad buy ranking for the week of Jan. 24 to 30. The travel agent was #15 the previous week.
The Government of Ontario was #2 for the week, up from #30, and the Canadian Cancer Society was #3, up from #27.
The company that made the biggest move of the week was also offering winter escape plans, with SellOffVacations.com entering the list at #9.
In Montreal, Alarmforce took the #1 spot for a second week. Hyundai crept up one spot from #3 to #2, and Brault & Martineau rounded out the top three after spending last week at #19. NewLook Eyewear, Dumoulin and Home Depot entered the top 10 at #5, #7 and #10, respectively.