RBA Advertising wins Cayman Islands
The Toronto-based shop remains the tourism co's AOR (including media) following a review.
It looks like RBA Advertising gets to continue to walk on the sunny side of the street as it wins the Cayman Islands Department of Tourism’s Canadian AOR business.
The Toronto-based agency was the incumbent heading into a review that started last year. RBA has been working with the Cayman Islands since 1996. Media buying and planning is included in the win.
‘We’re delighted to continue our relationships with RBA Advertising and Fathom Co,’ Paul Minich, country manager for the Cayman Islands Department of Tourism in Canada, said in a release.
Marketing efforts planned for 2011 include sponsorships, experiential and social media initiatives, some of which will focus on the availability of WestJet flights to the region.