Oreo face(book)s off against Lil Wayne
The Nabisco brand's attempt to win a Guinness Book of World Records record for the most 'likes' on Facebook in 24 hours finds a surprising adversary in its quest.
It seemed, at first, an entirely reasonable and easily accomplished goal.
Already one of the bigger brands on Facebook in Canada, Nabisco’s Oreo issued a statement declaring its intent to go for a Guinness Book of World Records record for the most number of likes on Facebook in a 24-hour period. The brand issued its challenge to its 16-million strong global Facebook fan base, urging them to help it reach at least 45,000 likes in 24 hours, from 9 a.m. on Feb. 15 to 9 a.m. on Feb. 16.
However, what the brand probably didn’t see coming was a challenge from an unlikely, fresh-from-prison source: Lil Wayne.
Apparently out to prove how easy a feat it was, the rapper issued a shout-out of his own to his fan base (which numbers over 20 million on Facebook), asking them to help him do the same.
To put it bluntly, Lil Wayne crushed Oreo.
In its 24-hour attempt, Oreo earned almost 115,000 likes, a respectable amount and one that earned them, for a short time, the record for most likes. The win was declared at 9 a.m. on Wednesday by Guinness Book of World Records.
But it was not nearly enough.
By 2 p.m. the same day, Lil Wayne’s attempt had earned a devastating 600,000 likes in a 24-hour period, demolishing Oreo’s attempt by almost 80%.
Lil Wayne: 1
We’d like to suggest round two, only this time faster and on Twitter: most retweets in 10 minutes!