Rogers brings iVillage to Canada

The sassy women's site will feature a mix of Canadian and international content. Rogers also takes over Canadian sales for the UK and US iVillage sites.

Rogers Media is bringing the popular women’s website iVillage to Canada and, as part of a long-term agreement, will be representing the Canadian ad inventories of the US and UK versions of the site.

The iVillage Canada site, scheduled to launch in early spring, will feature original content and include articles from other Rogers properties, such as Chatelaine and, as well as the US and UK iVillage sites.

The US site gets an average of over 30 million unique visitors to the site monthly, according to ComScore.

Ad, sponsorship and brand integration opportunities are available, Leigh Felesky, GM and director, iVillage Canada, tells MiC. Advertisers will be able to buy across all three versions of the site. Video pre-roll, slideshow and special section sponsorships are all available.

‘We’re really excited to work with advertisers to reach this audience that’s so engaged with this brand already,’ she says.

Though plans haven’t been finalized for an ad campaign to launch the site, there are Facebook and Twitter pages in place.

Felesky, who is fresh off the rebrand, is confident the combined offerings of Rogers, iVillage and the new iVillage Canada team will be able to entice Canadian women to become regular visitors.

The local editorial staff will focus on finding unique Canadian angles for stories, especially in the areas of health and parenting. The site will also cover pregnancy, beauty and style, food and entertainment.

‘This is an opportunity for us to showcase our own content,’ she says. ‘We have really great brands here at Rogers, including Chatelaine, Flare, CityLine, CHFI. It’s a chance for us to put that content on our site and allow Canadian women to engage with it.’