Government of Canada spends big: Media Monitors, Feb. 14 to 20, 2011
The feds return to the top spot in Toronto, while the provincial government is #1 in Montreal.
After slipping to #2 the previous week, the Government of Canada returned to #1 in Toronto in the Media Monitors ad buy ranking for the week of Feb. 14 to 20.
Sears took the #2 spot, up from #4, and Mastercard entered the list at #3 as the week’s biggest move.
Other big shifts came from the Canadian International Auto Show, which jumped from #34 to #5 and Chrysler-Jeep-Dodge-Ram, which entered the list at #9.
In Montreal, the Government of Quebec held on to its #1 ranking. Loto-Quebec climbed up to #2 from #11 and Silver Star Mercedes-Benz Montreal rounded out the top three, up from #77 the previous week.
The week’s other big move came from Linen Chest, which entered the list at #7.