Media Dimensions lands Palmer’s skincare

The Toronto-based agency will handle media duties from planning through to execution for the E.T. Browne brand.

Media Dimensions has been named MAOR for E.T. Browne skincare brand Palmer’s.

The account was previously with Gaggi Media and went into review last fall. Palmer’s is a US-based brand specializing in moisturizers, haircare and topical treatment products, such as creams for scars and stretch marks.

Media Dimensions will handle media planning and development through to activation and execution. Work on the account begins immediately for 2011 and 2012.

Although the vision for a Palmer’s media strategy is not yet ready for a public reveal, says Eric Orticello, director, client services, Media Dimensions, in general, the goal is to increase the brand’s profile in Canada ‘through leveraged media insight for competitive advantage.’

It would appear Media Dimensions has been on a bit of a roll lately, announcing two months ago it had won the media business for Luminato, a 10-day arts and culture festival in Toronto.