Gawker renews with Gorilla
The mediaco will continue to rep the US-based suite of lifestyle sites in Canada.
Gawker Media and California-based Gorilla Nation have renewed their representation agreement for the site’s Canadian and UK inventory.
Canadian advertisers looking to get ‘gawked’ at online will continue to work with the Gorilla Nation’s Canadian sales team, which first started repping the brand in 2008.
Gawker Media includes gossip site Gawker.com, sports site Deadspin.com, and the female-targeted gossip and lifestyle site Jezebel.com. According to the site, Gawker Media receives an average of 19 million visitors a month.
Some of the ad opps on the site include standard display, rich media, content sponsorship and editorial integrations. In the past three years, Gorilla has worked with clients such as Motorola, Rogers, Playstation and Ford on integrated campaigns on Gawker.