Rogers Wireless holds on to the top spot: Media Monitors, March 14 to March 20, 2011
The Source also stayed in the top spot in Montreal as two insurance companies battled for second and third place.
Rogers Wireless holds on to the #1 spot in Toronto in this week’s Media Monitors ad buy ranking for the week of March 14 to 21, 2011, airing about 960 ads in the Toronto market.
Petro Canada was the biggest mover of the week, debuting in the #2 spot, while Ford Lincoln Mercury moved up 48 places to land at #3.
In Montreal, The Source also held on to the top spot, airing about 225 ads. The Co-Operators insurance and financial services dropped from second place to #3, as it was ousted by another insurance company, Desjardins, which moved up 36 spots to #2.
Rogers Wireless and the Montreal Gazette both debuted on the ad buy rankings at #7 and #8, respectively.