CTV gets The Voice competition series
Sponsorship opps are still open for the star-studded new show, which bows in April.
Another European music talent show has crossed the Atlantic onto the CTV schedule.
The broadcaster has picked up the Canadian TV rights to NBC’s The Voice, from Mark Burnett and based on the popular Voice of Holland format.
Add that to CTV’s other TV singfests such as Fox’s American Idol juggernaut and the upcoming US version of X-Factor from Simon Cowell.
‘The Voice has it all: pedigree, concept, star-power and production value,’ Mike Cosentino, senior vice president of programming at CTV Networks, said in a statement.
It also has an advertiser-friendly, spring-to-summer 13-episode footprint for Tuesday nights on CTV, simulcast with NBC. Sponsorship opps are still open, CTV confirmed with MiC.
‘CTV is always open to interesting sponsorship opportunities, and with the premiere of The Voice this April, we know there is a huge opportunity for some great potential partnerships,’ Mary Kreuk, VP marketing, CTV, says.
The series will bow on April 26 and May 3 with two-hour episodes, before settling into the 8 p.m. timeslot on Tuesdays from May 10.
CTV also plans weekly encore airings on MuchMusic and E! for the competition series from John de Mol’s format factory Talpa Media, Mark Burnett and Warner Horizon Television.
The Voice, hosted by Carson Daly, will have celebrity judges Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton choose a singing sensation after audition and elimination rounds.
The latest CTV acquisition adds to a crowded field for US talent shows in Canadian prime time: Citytv airs America’s Got Talent, and Nigel Lythgoe’s CMT’s Next Superstar series is also to debut.
From Playback Daily