Daily newspaper readership holding steady: NADbank
A slight increase in the number of Canadians who read a daily newspaper, or visit a newspaper's website, is good news for the print industry, NADbank president Anne Crassweller says. (Updated with correction)
Although printed news is poised on a precipice of change, the annual daily newspaper readership study from NADbank indicates that for now, it’s business as usual.
The NADbank study this spring was presented with two data sets: the main study, which outlined blended readership results for 2010 and 2009, and a separate supplementary data set for 2010 only, based on a smaller sample set and covering 31 daily newspapers in seven markets. For more information on the 2010 study’s methodology, click